Maximum color payoff! Our Color Rich Lipstick is loaded with Vitamin E and Shea Butter for a nourishing & healing lipstick that delivers maximum color. This is not a sheer color, or a lip tint. If you are looking for intense color rich lipstick this is for you! Heliotrope- A vivid pink with a strong purple undertone. Some may call it pink and some may call it purple. Whichever you call it....it's a gorgeous color!